Apple reportedly hopes to lure Android switchers with trade-in program
According to a new report from 9to5Mac, Apple will soon make perhaps its most aggressive push yet to court Android users and get them switched them over to iPhone. The company hopes to accomplish this through a trade-in promotion that will be offered at Apple retail stores. For the first time, that trade-in and recycling program will be expanded to accept non-Apple smartphones. Customers receive a gift card for handing over their current device towards the purchase of a new iPhone, but previously the option was limited to Apple’s own hardware and excluded Android products from Samsung, Motorola, LG, and other manufacturers.
Much like the existing program, Apple’s retail staff will put a trade-in value on your phone based on its cosmetic…
Source:: The Verge