Customizing a smartwatch is as underwhelming as using one
What do Motorola and Nike have in common? They both offer a wonderfully intricate design-your-own service that lets shoppers customize their next smartphone or sneakers to their personal tastes. The Moto Maker is approaching its two-year anniversary and this month it adds Motorola’s smartwatch, the Moto 360, to its roster of customizable devices.
One thing Motorola understood right from the start with the Moto 360 was that people buy and wear expensive watches not for how they work, but for how they look and what they represent. Engineering can sometimes be intriguing, but it’s of secondary importance. Even ultra-precise movements and self-winding mechanisms are at their most enticing when the watch includes a window to show them off….
Source:: The Verge