I'm wearing beef perfume from Burger King Japan
Today is April Fools’ Day, and if you’re planning to spend it on the internet, you’re no doubt prepared for a barrage of “hilarious” brand-fed pranks that’ll make you more or less write off the legitimacy of any news all day.
Japan can be a little bit different.
A few weeks ago, Burger King’s local arm announced that it would produce a limited-edition meat perfume called “Flame-Grilled Fragrance” and sell it on April 1st. “Burger King customers can wear the much-loved, flame-grilled patty scent on their bodies, letting them feel like they’re in a restaurant any time,” read an excited press release. But the date, along with the fact that Burger King’s most famous sandwich is named after a synonym for “lie,” led many to believe that it…
Source:: The Verge