Hyundai uses 11 cars to write a giant message to an astronaut
Making stuff on Earth that can be easily seen from space isn’t exactly simple: there’s the yellow glow of the world’s metropolises at night, but in general, we just look like a blob of green, brown, and blue once you get a few hundred miles into the sky. That’s no matter if you’ve got 11 cars at your disposal, though — and a desert as your canvas.
Hyundai put together a pretty clever marketing stunt where it took 11 of its Genesis sedans and choreographed a message from a 13-year-old Houston girl, Stephanie, to her astronaut father aboard the International Space Station. The message, “Steph [hearts] U,” was written across the bone-dry expanse of Nevada’s Delamar Dry Lake; the company notes that the message is bigger than one and a half…
Source:: The Verge
