Over 10 years, Martha Stewart has quietly become the perfect blogger
This summer marks 10 years since Martha Stewart started her lifestyle blog, The Martha Blog: The Official Martha Stewart Blog. It’s about Martha’s life, her family, her friends, her peafowl, and her desire to organize the 500 bottles of wine in her cellar. It’s also about Martha’s skills: at cooking, decorating, gardening, hosting, organizing, tweeting, crafting, farming, and caring for peafowl. Oh, and the act of blogging itself — arguably the dominant expertise of a woman who is supernaturally gifted at everything.
The style and layout of the blog has hardly changed at all over the course of a decade. Some image links are broken, and at some point Martha added a header subtly renaming the blog martha up close & personal. Widgets…
