REVEALED: Will Amazon’s latest Fire devices reignite the tablet market?
Amazon has become amazing at building top-end tablets that retail at rock bottom prices and its latest generation slabs for kids (the Fire 7 Kids Edition and Fire HD 8 Kids Edition) and for big kids (Fire 7 and Fire HD 8 with Amazon Alexa) are no exception. But will this combination of specifications and pricing be enough to get people excited about tablets, again?
The new tablets boast even better screens, longer battery life, less weight, more on-board storage and, in the case of its new adult tablets, the company’s voice-activated assistant, Alexa, built in.
Yet, in the case of the Fire 7 tablet, prices will start at just $49.99, while its larger sibling, complete with quad-core processor and 1-million pixel 8-inch display will cost from $79.99.
“We think customers should expect more from their tablet — better hardware, more features, access to tons of great content — but shouldn’t have to pay a premium for it,” said Kevin Keith, General Manager, Fire Tablets. “Our approach is to offer premium products at non-premium prices.”
Unlike other companies locked in competition within the tablet space, Amazon has always treated its devices essentially as loss leaders, and instead looks to earn revenues via content …read more
