ARM’s idea of ‘China speed’ helps explain why it’s so hard to compete with Chinese phone makers
The most vibrant and competitive market I know is that for smartphones in China. Companies come seemingly out of nowhere and, just as Western journalists get used to pronouncing their names properly, disappear into a similar void, to be replaced by the next, even more aggressive contender vying for people’s yuan. The breakneck pace of change and innovation in China’s mobile market was recently given a name, which I find exceedingly appropriate: China speed. It comes from ARM, the company responsible for the architecture of the vast majority of mobile processors today, and it describes a method for designing and engineering phones that’s fundamentally different to what has come before.