BuzzFeed made a smart hot plate that syncs with its viral cooking videos
Forget the quizzes, memes, incredible feature journalism, and addicting Facebook videos. BuzzFeed’s latest plan to get you hooked is a Bluetooth-connected hot plate.
It’s called the Tasty One Top, and it syncs up with BuzzFeed’s hundreds of stylish recipe videos to help you properly prepare a meal. It’s a surprising venture for BuzzFeed, but it’s kind of a brilliant one given the immense popularity of its Tasty videos — those top-down, pristinely organized cooking videos that you’ve inevitably come across while skimming through your Facebook feed.
The One Top is shaped like a pentagon with soft corners. It comes in black or light blue (the light blue looks like it’s designed to pop out in your Instagram pics and in future Tasty videos)….
