Fitbit says its long-awaited smartwatch will be ready for the holidays
In its second-quarter earnings report today, fitness-tracking company Fitbit said that its long-awaited smartwatch, which we’ve reported has been delayed due to production issues, will be available by this holiday season.
On the earnings call, chief executive James Park said that Fitbit’s new smartwatch will have health and fitness tracking features, will have GPS, will be be water resistant up to 50 meters, and will offer cross-platform compatibility as well as “multi-day battery life.”
The company claimed it is “uniquely positioned” for success as it competes head-to-head with Apple in the smartwatch category, citing its experience building health and fitness-tracking products and its prior success with Fitbit Blaze fitness watch. It…