Lyft hires Uber’s pricing expert to help figure out its impact on the city of the future
Fresh off the news that it’s opening its first permanent office in New York City, Lyft announced today that it has hired away a notable pricing expert from Uber to help it figure out how it can play a more proactive role in shaping the cities of the future.
Garrett van Ryzin, a professor at Columbia Business School and Cornell Tech, will lead Lyft’s new Marketplace Labs, where he’ll oversee a team of applied scientists and technologists working on enhancing the current ride-sharing experience and better integrating Lyft with public transportation systems. He will report directly to Lyft’s new head of engineering, Luc Vincent, who has been tasked with leading the company’s quest to develop its own self-driving car technology.
In an…