Google adds a donate button to search results to encourage giving during the holidays
As part of Giving Tuesday, Google has added a new Donate button to its knowledge graph when you search for recognized nonprofit organizations. The Donate button allows you to directly contribute money to nonprofits when searching for them on the web, though the organization also has to enroll with Google for the button to appear. (I checked through large organizations like the American Red Cross, UNICEF, Planned Parenthood, and Feed The Children, but did not find the buttons available yet.)
Unlike Facebook’s Charitable Givings feature that has gotten popular with users who “donate” their birthdays to fundraising, Google does not charge a fee when donations are made through its button. (Facebook charges 5 percent for…
