The Lamborghini Urus and the case for super luxury SUVS
This week, Lamborghini unveiled its all-new Urus super-SUV. This outrageously fast, 650-horsepower, $200,000 off-roading four-door is not the first sport utility vehicle from the famed Italian exotic automaker. That was the Hummer-esque, Countach-powered LM002 of the ‘80s and ‘90s. But that was a long time ago, well before a desire for high-riding vehicles — trucks, sport utes, and crossovers — transitioned from a niche market to a common one to one that has surpassed passenger cars to become the most popular automotive category. (It’s now responsible for two-thirds of all American automotive sales.)
It was also well before a brand like Bentley — another boutique automaker that is, like Lamborghini, part of the VW Group conglomerate —…
