For the young and restless
The brand caters to the curious and adventurous souls. It encourages the customer to explore, wonder and discover. In the latest collection, The Dessert Nomad and Wild Kingdom depict the basic principles of what the brand stands for.
The colours, graphics and prints of the Dessert Nomad collection are designed to give a complete safari look for those with an innate passion for travel and adventure. The elements used for the collection blend fashion and nature coherently. Wild Kingdom is inspired by the jungle traveller and for people running their day-to-day life in a totally different setup.
The collection uses the elements of animals in order to aptly represent the features. Elements like dragonflies and camouflage of animal skin clearly highlight the edginess of the collection. Outfits in this line include fit stretchable cargo pants, reversible shorts, animal skin printed shorts, camouflaged T-shirts and cameo jackets, to name a few.
Speaking about the collection, Shibani Mishra, chief marketing officer, FLF, brand-division, says, “Dessert Nomad is inspired by travellers. The prints and graphics are inspired by fossils and the dusty and rugged look gives the line a …read more
