Bahubali 2 to be introduced as case study in IIMA
In a first, a case study on Bahubali 2 will be introduced in one of the electives at the Indian Institute of Management, Ahmedabad. The students of Contemporary Film Industry – a business perspective, through the case study, will learn the power of sequel and how a sequel can derisk the movie as a marketing concept.
IIMA was the first business school in Asia to introduce a comprehensive elective course on the movie industry and more than 700 students have opted for the course. The course gives a 360 degree view of the creative industry space with special focus on movie production.
Confirming the same, professor Bharathan Kandaswamy said, “I will be introducing Bahubali 2 as a case study in the new academic year and it will essentially focus on the power of a sequel and how a sequel can derisk the movie as a marketing concept. There is a research from Stanford university which says that a prequel is always considered better than the sequel but a sequel makes more money than a prequel. Sequels make more money because the producers become more marketing savvy based on the success of a prequel. My course this time will focus on marketing mantras …read more