California court swipes left on Tinder charging more for users over 30
A California appellate court has ruled that Tinder’s variable pricing for Tinder Plus, which charges more for users over 30, is discriminatory as it makes an “arbitrary, class-based generalization” about users’ incomes, as reported by Quartz.
The case against Tinder was brought forth by Allen Candelore, who argued that the company’s age-based pricing is a violation of California’s Unruh Civil Rights Act and the Unfair Competition Law. Tinder Plus charges $9.99 per month for users under 30, and $19.99 per month for users over 30, defending the model by saying that those who are younger have less disposable incomes.
While a lower trial court initially agreed with Tinder, the appeals court has reversed the decision, saying that no matter…