Hasbro’s new Hero Vision AR toy lets kids pretend to be Iron Man
The annual Toy Fair is coming up this weekend in New York City, but Hasbro has an early announcement today: its new Marvel Avengers: Infinity War Hero Vision Iron Man AR Experience. Yes, that’s the full name of the toy. Yes, it’s very long.
The Iron Man likeness comes from the toy’s included mask and gauntlet (the hand piece). The “AR experience” is provided by a phone and companion Android / iOS app. Kids are basically wearing a VR headset on their faces with a phone strapped in. But instead of an immersive VR world, the app takes advantage of the phone’s camera and creates an AR overlay of enemies and bases around players. Kids can create their own levels by putting included AR markers around the room. The app looks for these markers…
