Burger King’s ‘AI-written’ ads show we’re still very confused about artificial intelligence
Each of Burger King’s new ads starts with an anachronistic burst of noise from a dial-up modem and a solemn warning: “This ad was created by artificial intelligence.” Then, over shots of glistening burgers and balletic fries, a robotic-sounding narrator deploys exactly the sort of clunky grammar and conceptual malapropisms we expect from a dumb AI.
“The chicken crossed the road to become a sandwich. Burger King encouraged the chicken,” says the voice. “The Whopper lives in a bun mansion, just like you,” it chirps.
They’re good ads! And, of course, they’re lies. In a press release, Burger King claims the videos are the work of a “new deep learning algorithm,” but an article from AdAge makes it clear that humans — not machines — are…
