Star Wars: Episode VII toys will hit store shelves on September 4th
A new Star Wars trilogy is certainly a big movie event, but make no mistake: it’s also a major merchandise opportunity. And Disney has now revealed when we’ll be able to open our wallets and buy all manner of Force Awakens-branded shirts, toys, books, posters, collectibles, apps and more.
In a preposterously-worded press release, the company says that “products will land in our galaxy on September 4, 2015, at 12:01AM,” a day that’s being dubbed “Force Friday.” Midnight openings around the world will feature “a special celebration of all things Star Wars.” The company adds, “It will be a day long remembered.”
Merchandise has long been one of the greatest successes of the Star Wars empire — the ability to sell toys, trinkets,…
Source:: The Verge