Amazon opens web store inside of Chinese archrival
Amazon has opened a store on Tmall, an online marketplace owned by Chinese retail giant and Amazon archrival Alibaba. The new store, which sells food, shoes, toys, kitchenware, and other items imported from outside China, shows Amazon’s intentions to grow its business in a market projected to be worth $1.01 trillion by 2018.
A spokesperson for Alibaba said the Chinese company welcomed Amazon to its ecosystem, and said its presence “will further broaden the selection of international products and elevate the shopping experience for Chinese consumers on Tmall.” A number of western retailers, including Burberry and ASOS, have also opened their own stores on the Alibaba-owned site in 2015.
Source:: The Verge
