The next Apple Watch could be platinum
Apple has “studied platinum watch casings” according to a new report in The Wall Street Journal. However, it’s not expected to announce the new case during today’s “Spring Forward” event. The WSJ also corroborates rumors that Apple will be redesigning its stores to include a space where customers can try on the watch by appointment.
It’s likely that Apple will be limiting the initial buying experience to its own stores, where the company has total control over the sales experience. Reuters reports that Apple resellers like Best Buy, may not carry the watch at launch, with Macy’s, Saks, Bloomingdales, and Barney’s expressing the same. Apple held a private event at the luxury retailer Colette in Paris back in September, hinting at a…
Source:: The Verge