The new Samsung is arriving just in time
“I may not be the best public speaker,” says Samsung’s Korean-born JK Shin in a heavily accented English. “That’s because my first language is engineering.” These endearingly self-effacing words, uttered during the recent Galaxy S6 launch event, encapsulate the new, humbler identity that Samsung is building for itself. Korea’s foremost chaebol has responded to slumping mobile sales over the past year with a round of wide-reaching reforms, most notable among which is the way it now communicates with its customers.
Gone are the live orchestras and grandiose theatrics of former product presentations. The new Samsung gets to the point quickly and delivers a clear and concise message. You want amazing photos in all circumstances? Here’s a…
Source:: The Verge
