Scientists say people are terrible at remembering what the Apple logo looks like
Apple’s logo is a masterpiece of form. It’s a refined, elegant shape that represents the computer brand without the need for words, and represents an expectation of quality. But, according to a UCLA study published last month, nobody can remember what it looks like. Scientists at the university asked 85 students, 89 percent of whom were Apple users, to draw the Apple logo from memory. Only seven were able to draw the iconic image without major errors. Only one could reproduce the logo accurately.
The students drawings, shown in the paper, were muddled. Some got the basic idea but missed minor details, misplaced the bite, or added two stalks at the top of the Apple. Others missed the mark entirely, drawing flattened hand grenades or…
Source:: The Verge
