Who will buy a $10,000 Apple Watch Edition?
They actually did it.
The Apple Watch Edition will start at $10,000 and will go all the way up to $17,000, Apple’s most expensive consumer-focused product ever. It’s undeniably pricy, but Apple is going after the high-end Swiss watch market, which is still thriving. The Apple Watch Edition will be available in limited quantities and sold in high-end stores like Collete in Paris and Selfridges in London next to traditional watches from Rolex and Zenith. Even though it’s priced to compete against high-end watchmakers, the Apple Watch Edition is missing many of the defining features most people who will drop five figures on a watch expect when spending that kind of cash. Here are some of the major hurdles Apple needs to overcome.
Source:: The Verge