Apple is building a Watch shop in this Tokyo luxury department store
How do you buy a $17,000 smartwatch? Probably not by struggling to get the attention of a T-shirt-wearing employee in a crowded Apple Store. So, although Apple occupies some of the most coveted and profitable retail space in the world, it’s taking a different approach when it starts to sell the Apple Watch next month, putting it in department stores and boutiques around the world.
One example is here in Tokyo, where Apple is constructing a Watch shop inside Shinjuku’s Isetan, one of the biggest and most famous department stores in Japan. It’s the first thing you see when you enter the store — an ominous black box right by the entrance, marked only with the Apple Watch logo and a subtitle saying “Coming soon” in Japanese. Though you…
Source:: The Verge