How Meerkat conquered all at SXSW
It’s been a long time since the app world saw a breakout hit rise out of SXSW. Twitter blew up here in 2007, and Foursquare replicated the feat two years later. It’s only natural that mobile social networks would get their start at SXSW: half a decade ago, the annual music and culture festival was one of the few places you could find a large concentration of smartphone owners. Then the rest of the world bought smartphones, and SXSW lost its status as a unique testing ground. Developers kept trying to launch here — 2011 brought us a bunch of flash-in-the-pan messaging apps; in 2012, “people discovery” apps like Highlight landed with a thud. It looked like an app might never break out at SXSW again. And then: Meerkat.
Source:: The Verge