Can an epic strategy game make Zynga relevant again?
Times are hard for Zynga. The company exploded with the sudden rise of Facebook gaming, but has struggled to adapt as the industry has moved to mobile, and once massive franchises like FarmVille have been left to wither. In a bid to stay relevant, Zynga spent 2011 and 2012 snapping up the studios behind smartphone sensations like Words With Friends and Draw Something, and even hired former Xbox chief Don Mattrick as its CEO. Despite the changes, things haven’t exactly gone according to plan: Zynga lost $226 million in 2014, and a year ago was forced to cut 15 percent of its workforce. “It has taken us some time to transform our business,” Mattrick admitted during a recent investors call.
But the answer to Zynga’s problems might lie in…
Source:: The Verge
