Female Thor is outselling the old Thor by 30 percent
It turns out the new female Thor isn’t just helping Marvel update its comic books for the world we live in today — it’s also good business. The first five issues featuring the mysterious new female Thor have handily outsold the five issues that launched the previous Thor series, Thor: God of Thunder, in 2012.
According to data from comic book store distributor Diamond Comic Distributors, which has exclusive agreements with Marvel, DC, and others in North America, each issue in the new series Thor Vol 4 has routinely sold 30 percent more copies than the corresponding original five issues of Thor: God of Thunder. For instance, last fall’s “Thor #1” sold 150,862 copies compared to 110,443 copies of “Thor: God of Thunder #1” in 2012 — a 36…
Source:: The Verge