Google is making TV commercials more like internet ads
It looks like Google wants to bring TV ads into the 21st century. The company has quietly announced a new local advertising service for Google Fiber that will make TV ads behave a lot more like internet ads. Using data from its set-top-boxes, Google (and advertisers) will know precisely how many times a particular local ad has been watched in homes with Google Fiber service. That might not sound like a big deal, but the industry-standard Nielsen ratings simply don’t offer that kind of information. Like on the web, Google will only charge for the number of views an ad receives.
That’s not all. Google will use some viewer data, like what show you’re watching or what shows you’ve watched in the past to try and target the ads for maximum…
Source:: The Verge
