Steve Jobs didn't care if people thought he was an asshole. Why should we?
In the final chapter of the new biography Becoming Steve Jobs, authors Brent Schlender and Rick Tetzeli recount a time when the legendary Apple founder had to cancel an important meeting. Jobs confessed he was grappling with illness, but hadn’t revealed it publicly yet. So he decided to give a perfectly logical excuse: “With a mordant giggle, he said, ‘Just tell them I’m being an asshole. That’s what they’ll probably be thinking anyway, so why not just say it.'”
Source:: The Verge
