Jay Z enlists millionaire musicians to promote relaunch of Tidal music service
When you’re trying to get some attention for a new product, it helps to have friends in high places. Jay Z apparently knows this, and has recruited an all-star team of musicians-turned-PR-flacks to promote the relaunch of his recently-purchased music streaming service Tidal.
Madonna, Kanye West, Deadmau5, and Beyoncé are among the well-known names tweeting promotional messages for Tidal, with the artists all using the same #TIDALforALL hashtag and changing their profile pictures to display the streaming service’s signature color: a striking shade of cyan. The words “turn the tide,” “music history,” and “together,” also feature in most of the promotional tweets.
Together, we can turn the tide and make music history. Start by…
Source:: The Verge
