Tinder launches Bud Light ad campaign because bros
Tinder this week launched its first video ad campaign, partnering with Bud Light to promote the beer brand’s “Whatever, USA” contest. The campaign invites users to “swipe right” on Bud Light’s Tinder profile to enter for a chance to win a trip to the as-yet-unnamed Whatever, USA. Bud Light will select about 1,000 users to attend this year’s party, which is scheduled for the last week in May. In September 2014, the company held a huge event in the town of Crested Butte, Colorado (last year’s Whatever, USA) and it sounded awful.
“There’s a lot of synergies between the Tinder audience and the audience we’re looking for,” Hugh Cullman, Bud Light’s director of marketing, tells AdAge.
Source:: The Verge
