A creepy viral marketer sent a photo of my girlfriend’s cat to my apartment
Under most circumstances, I’m actually a pretty big fan of viral marketing. Whether you’re talking about a mysterious cell phone or an elaborate alternate reality game, it’s fun to have the line between our reality and a fictional world blurred just a little. It might not always work — okay, most of the time it doesn’t work — but when everything clicks into place, it’s like you’re Neo in The Matrix: nothing around you is what it seems, and you’re the hero of the story.
So I was pretty excited when a couple of days ago a stranger was waiting outside my door with a big box wrapped with a bow. Inside was a note along with something very cool: a heat-sensitive Tetris coffee mug. I remembered them from back in the ‘80s — I’ve been obsessed…
Source:: The Verge
