Which watch? The Watch watch
The Apple Watch is a watch. The Watch is a watch. Watch.
At this point of my day, as copyeditor of The Verge, I’ve read the word “watch” so many times that it hardly looks like a real word any more. In an ever-changing landscape of scientific and technological innovation, my job is to ensure that the words published on this site are written in the least ambiguous way possible, whether that means adding a comma here or there, choosing a standardized spelling for a new type of gadget, or making the call on whether or not a title needs to begin with a capital letter. This last task has been particularly trying today, as Apple has chosen to name the newest addition to its consumer tech fleet, simply, the “Watch,” deviating from their…
Source:: The Verge
