Old Spice marketing stunt lets Twitch viewers control a man's life for three days
How do you get the attention of the hordes of young men who watch live streams of video games on Twitch? If you’re Old Spice, you try a goofy marketing stunt. The men’s grooming brand — best known for its ludicrous advertisements and pungent fragrances — has hired a “nature man” to wander around the woods and do whatever the internet pleases. As the company explains, “This man we have placed in the bounteous grandeur of nature is contractually obligated to do everything you, and millions of other Internet users, tell him to do.”
If that sounds familiar, that’s because it is. This marketing exercise is essentially a “real-life” version of Twitch Plays Pokémon, a Twitch phenonmenon from last year that saw tens of thousands of people at…
Source:: The Verge
