Ferrari's new app lets you virtually dismantle your $300,000 sports car
It’s a problem we’ve all faced — you’re in your local Ferrari showroom, but you just can’t decide which color supercar you want to buy this time. Classic red? A nice suave black? Garish yellow, to beat your Lambo-owning friends at their own game? Finally, there’s an answer.
Ferrari has joined forces with developer Zspace to create the Ferrari AR showroom app, software that uses 3D tracking technology to recognize real-world cars and superimpose shapes, colors, and videos onto their real-time images. The app lets customers in Ferrari showrooms hold a tablet in front of their chosen vehicle and virtually change the rims, brakes, and paint job, building a custom specification for their new ride without the dealership needing to order it…
Source:: The Verge