I flew an X-Wing fighter at Star Wars Celebration
Get a large group of people together at an event with even the faintest whiff of commercial underpinnings, and you’re going to get some fascinating promotional events. Whether it’s the Bates Motel at SXSW or the annual flood of tie-ins at Comic-Con, these brand activations are an opportunity for companies to hawk their wares by creating one-of-a-kind experiences that will get audiences talking.
But here’s the dirty little secret: sometimes they’re also pretty fun, and here at Star Wars Celebration EA has a booth in place to promote its upcoming game Star Wars: Battlefront. In what they’re calling “The X-Wing Experience,” attendees wait in an insanely long line, after which they strap on X-Wing pilot gear and sit down into a cockpit…
Source:: The Verge
