Yahoo reportedly prepping a new app to compete with Google Now
Yahoo may be behind in the search game, but it could be looking to compete with the likes of Google and Microsoft when it comes to creating a personalized search tool. On an earnings call yesterday, CEO (and former Google executive) Marissa Mayer said that Yahoo was “particularly interested in search in the mobile sector, what happens when you involve context,” and it’s apparently focusing attention on “what happens when you involve personal information, from things like email.” Today, Business Insider reports that a source has provided more details about the project, which is supposedly known as Index.
Index is supposed to be a smartphone app, following up on Yahoo’s current Aviate launcher for Android. Aviate acts as a personal…
Source:: The Verge