Here's what the Apple Watch App Store looks like
Apple’s Watch companion app for iOS is what you’ll need not only to set up an Apple Watch for the first time, but also how you’ll discover new apps that work with it. Yet, up until now it was unclear just how exactly the second feature would work. That’s changed today with Apple quietly flipping the switch in its app to open up the built-in App Store for WatchKit apps.
Source:: The Verge