How Xiaomi took India by storm
Xiaomi unveiled the Mi 4i in New Delhi on Thursday, the first major product announcement that the Chinese company has made outside its home country. Picking the Indian capital as the venue for an important milestone in the five-year-old company’s journey was no accident. Barely three quarters after it first entered India, Xiaomi has established itself as the fifth-biggest smartphone vendor in the country, making India its biggest overseas market in the process.
What makes this feat impressive is the fact that Xiaomi managed to do this despite the fact that, until recently, its…
Source:: The Verge