Apple may have rejected an app update because the description mentioned Pebble
The Apple Watch is just now reaching the hands of customers, and already raising questions about how Apple will compete against its new rivals. At least a couple developers are reporting in the Pebble forums that Apple is rejecting app updates for mentioning a competing platform — Pebble. A developer for the SeaNav US iOS app says Apple rejected an update for the app, which supported Pebble for two years, and said so in the app description and metadata. Apple cited this reason:
3.1 – Apps or metadata that mentions the name of any other mobile platform will be rejected
3.1 Details
We noticed that your app or its metadata contains irrelevant platform information in the app. Providing future platform compatibility plans, or other…
Source:: The Verge