Jony Ive: It’s not our intent to compete with luxury goods
There has to be irony in the fact that Apple designers Jony Ive and Marc Newsom — the minds behind the only credible threat to the watch-making world — are both avid mechanical watch collectors. At the Conde Nast International Luxury Conference earlier this week, Ive and Newsom shared some of their thoughts on designing the Apple Watch and declared it shouldn’t be compared to mechanical watches given the vast differences between the two products. And now we have video of the interview, conducted by Vogue’s International Fashion Editor Suzy Menkes.
“Marc and I have collected mechanical watches for many years.”
Source:: The Verge