We put the Apple Watch in the hands of a mechanical watchmaker
Apple completely changed the mobile industry with the iPhone and essentially invented the tablet market with the iPad. Now it’s trying to have the same kind of impact with the Apple Watch, a feat that may be a bit more challenging. The traditional watch industry isn’t in trouble, or in need of reinvention. The nearly recession-proof Swiss watch market has continued to grow, exporting over 28 million watches to the tune of $21 billion in revenue in 2014, and by all indications that growth hasn’t shown any signs of slowing down.
This is a new challenge for Apple; can it turn a piece of technology into a massively desired fashion accessory? And can the Apple Watch stand up against its competition, from low-end quartz watches to high-end…
Source:: The Verge
