Yahoo is making American Idol for DJs with Simon Cowell
Yahoo is teaming up Simon Cowell to a new music competition: a series called Ultimate DJ, which will have up-and-coming electronic DJs battling for a Sony Music record contract and a headline spot at a major music festival. The show, announced on Variety, is one of many that Yahoo will be discussing tonight at its digital content and advertising presentation in New York City. Cowell, who created The X Factor and was a longtime judge on American Idol, obviously knows his music competition shows, making him a star partner for this project. He’ll be executive producing the show. There will also be a tie-in with Tumblr, which will allow viewers to vote on the show live.
Source:: The Verge