Spotify, RunKeeper, and other Android apps get their own Google Now cards
Earlier this year, Google started allowing third-party Android apps including Airbnb, Lyft, Pandora, and others to generate Google Now cards. Like Google’s own cards, the goal is to bring users relevant information precisely when it’s most useful or important. And the list of third-party apps that can create Google Now cards is growing quickly. Today, Google announced that 70 new apps now have the ability to generate cards, and some big names have joined the effort.
Source:: The Verge