MyFitnessPal rolls out its first paid offering, a premium service for exercise buffs
As smartphones rich in sensors and wearable computing devices pressed to our skin vacuum up data about our bodies and activity, digital health is rapidly becoming a large and mainstream market. One of the leading mobile apps in the world of digital health is MyFitnessPal, which was acquired by Under Armour earlier this year for $475 million. Today the company, which tracks diet and exercise, is launching its first premium service, an ad-free paid subscription for power users.
Source:: The Verge