The $100 million playground: inside Porsche's new Experience Center
In a world increasingly informed by virtual experiences, Porsche is doubling down on the power of in-person exposure to its products and brand. The company’s cars — like the iconic 911 — are an emotional buy, inspired by sights, sounds, and even a little fear, which no mobile device or online platform can offer.
“We’re a visceral brand,” Porsche’s VP of Marketing, Andre Oosthuizen, acknowledges. “In a sense there’s no better way to describe us than ‘analog.’ To experience what we’ve put forward, you need to slip behind the wheel.”
Last Thursday the automaker opened its new Porsche Experience Center and North American headquarters just south of Atlanta, an impressive 27-acre complex which it hopes will generate passion, spark personal…
Source:: The Verge
