Mobile carriers in Europe will reportedly block ads in effort to bully Google
Mobile operators in Europe may be planning to block online ads soon. A report from the Financial Times claims one unnamed European carrier has installed blocking software on its network and plans to activate it by the end of the year. The blocking technology, developed by Israeli startup Shine, allows mobile networks to filter out ads provided by Google and others to reduce bandwidth usage on their networks.
“Tens of millions of mobile subscribers around the world will be opting in to ad blocking by the end of the year,” claims Roi Carthy, chief marketing officer of Shine, in an interview with the Financial Times. Carthy also revealed to Business Insider recently that a major carrier with tens of millions of customers will make an ad…
Source:: The Verge