YouTube wants you to start shopping directly from its pre-roll ads
YouTube, which has 1 billion monthly users and zero profits, will attempt to boost revenue by letting you shop from its pre-roll advertisements. This assumes that you actually watch pre-roll advertisements, rather than spend an agonizing 5 seconds looking anywhere but the screen while you wait for the “Skip this ad” button to appear, and actually want to buy the things you see in YouTube ads, which mostly you do not. We clicked over to YouTube just now and got a pre-roll ad for a Sea-Doo water scooter, which is not the sort of thing we would impulse-buy from a pre-roll ad running in front of a playthrough video for Bloodborne, though that’s just us.
Source:: The Verge
