Gorillaz’s new AR app is the band’s latest attempt to try all the tech gimmicks
Gorillaz, a band in which Damon Albarn, Jamie Hewlett, and their collaborators are represented by avatars with names like Murdoc Niccals and Noodle, isn’t your average musical two-piece. Their upcoming album Humanz will be out on April 28th, and the band is seemingly trying to hit every tech trend before that day comes.
The album rollout has been punctuated by newish, trendy “experiments” in tech. Gorillaz released new portraits of their avatars in a Facebook photo album, they shared a 360-degree version of the music video for their first single, and they’re hosting a bunch of pop-up “spirit houses” that promise “immersive, high-fidelity” surroundings. The spirit houses are a collaboration with Sonos.