Rise of the AI fashion police
There are two kinds of people in this world: those who want to know what the back of their hair looks like, and those who firmly do not.
That first group is likely to be thrilled by Echo Look, the “style assistant” Amazon announced last week. It’s basically an Echo combined with a hands-free camera controlled by your voice (“Alexa, take a picture”), and it’s being marketed — at least to start — as a way to capture outfit photos. The Look can also record video, so users can see what they look like from every angle, which is either a godsend or horrifying, depending on which side of the aisle you sit.
Amazon’s language around the Look makes Alexa sound like a fashion-savvy buddy. “Alexa helps with thousands of things, and now she can…
